Client Background: LoveFilm is the largest online DVD rental service in the UK with over 120,000 members and carries over 32,000 DVD titles.

Objective: To acquire new members and create a successful marketing campaign.

How it works: Every 1 in 10 newly signed up members will automatically win a high quality DVD player for just joining LoveFilm.

Client Benefits: LoveFilm saw a significant rise in their members following our successful DVD player giveaway campaign. Valuable marketing data and customer retention was also achieved.