Client Background: The Daily Mail is one of the longest running and most established daily newspapers in the UK.

Objective: To increase sales of the Daily Mail in Sainsbury's.

How it works: Pallets of Daily Mail newspapers and Chicken Run CD-ROMs are placed at point of sale in Sainsbury stores across the UK. Customers are given the option to purchase a Chicken Run CD-ROM for £2.49 (normally £19.99) when buying a copy of the Daily Mail newspaper.

Client Benefits: Exposure at point of sale and achieve increased sales whilst differentiating themselves from competing newspapers.